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American Heart Association RQI Partners - Marketing Manager (EMS) in Wappingers Falls, New York


Marketing Manager (EMS)

Wappingers Falls, NY

Company Overview

“RQI Partners, LLC is a partnership between the American Heart Association and Laerdal Medical. Our company is focused on delivering innovative resuscitation solutions that support our vision to eliminate preventable and unexpected cardiac arrest deaths.

We are passionate about, and dedicated to, helping save lives through programs, products and solutions that are grounded in evidence-based science and educational principles. RQI Partners is committed to continuous learning and a passion for excellence; therefore, we are designing resuscitation quality improvement systems that will dramatically enhance patient outcomes across healthcare systems. We are creating a new standard of care that shifts resuscitation practice from course completion to everyday competence.”


Position Overview:

  • Responsible for downstream product marketing for the RQI Partners EMS portfolio, with a focus on brand, positioning, education, sales enablement, demand generation and customer impact success

  • Maintain deep understanding of the market and a discipline of customer knowledge and empathy with a focus on the customer’s clinical quality and competency needs.

  • Serve as marketing participant on the launch teams for new products and enhancements and ensure go-to-market readiness.

  • Contribute to the readiness and success of sales channels and enhance the impact of RQI for hospitals and health systems to save more lives.

Accountable for:

  • Driving market campaigns and activities to generate and nurture leads, acquire and maintain customers and reach financial goals for the RQI Partners product portfolio .

  • Develop marketing collateral, content, and tools and provide training and support to the sales channel to ensure readiness to successfully sell.

  • Develop educational tools and best practices for RQI accounts to improve administration, utilization and RQI impact to help save more lives

  • Maintain internal relationships and collaboration for the successful development, representation, market introduction and promotion of the RQI EMS

  • portfolio and recognition of RQI accounts.


Required Skills and Competencies

  • Bachelor’s Degree required in a relevant subject – I.e. business or marketing

  • Minimum 5 year's experience in product management, marketing or related area

  • Public safety and or healthcare marketing desirable. EMS provider experience desirable

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2019-4642

Job Family Group Marketing & Communications

Job Category Marketing/Communications