American Heart Association Vice President, Brand Strategy and Communications in Oakland, California
Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?
Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!
This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.
This new opportunity is ideal for a creative and agile Marketing and Communications leader to join our dynamic Bay Area Division.
In this role, you will be directly responsible for developing and executing comprehensive integration strategies and programs aligned with the Bay Area Division’s revenue, corporate impact and communications. You will be able to both directly drive and collaborate on the identification, acquisition, cultivation and development of significant corporate relationships to maximize sustained corporate investments in the AHA including sponsorships across multiple Consumer and B2B campaigns. You will also be leading the creation of local and regional brand awareness and strategic media relationships with key media outlets and ensuring that all Communications goals, including social media goals, are achieved.
This position reports to the Bay Area Division's Vice President of Development and is a field-based role with regular travel as well as internal office time and meetings.
Primary responsibilities include:
In alignment and collaboration with the Bay Area Division team, leads the development and execution of marketing strategies and campaigns with focused attention on company acquisition and retention, revenue collaboration and mission impact. Directly participates in the ongoing process of identifying, recruiting and activating corporate partnerships including developing and managing a robust portfolio of qualified prospects with focus on solicitation, retention and growth as well as leading and consulting with internal partners on sourced prospects.
Leads the strategic development of Marketing and Communications plans to increase and leverage mission awareness and impact, drive revenue growth, maximize the mutual benefit of the sponsor and AHA and inspire sustained engagement. Includes the Division's plans and strategies for Marketing, Communications, Public Relations, Social Media and Branding. Adjusts strategy and tactics for maximum effectiveness.
Manages the Marketing and Communications team consistent with AHA’s leadership competencies in achieving identified goals and professional development.
Analyzes and monitors performance of initiatives and sponsor satisfaction for continual optimization.
Serves as the Division's liaison with regional and national internal partners on sponsorship opportunities related to commercial and emerging strategies.
Provides subject matter expertise, coaching, and monitoring of corporate sponsorships including the renewal and acquisition of participating Companies and Sponsorship to maximize growth and quality account management. Remains current with business and sponsorship industry trends.
Regularly evaluates and reports on campaign progress utilizing the campaign management tools and reporting systems available. Ensures the integrity and security of donor information and adheres to established policies and procedures.
Operates in accordance with the AHA's Fiscal Standard policies and all applicable laws, regulations, policies and standards.
Are you ready to put your professional expertise to work to make longer, healthier lives possible?
Do you thrive in a highly dynamic, results-oriented environment?
Are you energized by continuously learning and staying on the leading edge?
Those qualities are core to success along with:
Five years or more progressively responsible experience in marketing with specific results in building corporate sponsorship opportunities across consumer and business to business campaigns.
Experience recruiting, engaging and activating executive level corporate volunteers
Demonstrated track record in building effective teams of staff and volunteers
Demonstrated track record in setting and achieving aggressive goals on a sustained basis.
Ability to influence others to action through creating a shared vision and sense of ownership and personal accountability.
Ability to credibly establish and execute a strategic plan across functional areas and disciplines in a complex and highly dynamic environment, effectively translating strategies to measurable goals and plans.
Proven ability to think strategically, analyze market data, identify key trends and have participated in the strategy development and execution of initiatives to achieve fundraising and operational goals.
Bachelor’s degree in Marketing, Communications, Business Administration or related field.
Ability to travel within the region and work outside of regular business hours as needed for meetings and events.
Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE Protected Veterans/Persons with Disabilities
This position is eligible for the AHA's Employee Referral Program. Please contact Western States Human Resources for details.
Requisition ID 2019-5104
Job Family Group Marketing & Communications
Job Category Marketing/Communications