American Heart Association Regional Vice President, Marketing in Oakland, California

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely .

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. Join us in being a relentless force for a world of longer, healthier lives!

Responsibilities

Our Bay Area Division is known for thinking big and delivering extraordinary results . This new regional position will be an integral member of this highly collaborative team and accelerate our ability to achieve our bold goals in health impact, volunteerism and revenue.

Reporting to the Senior Vice President, the VP, Marketing is directly responsible for developing and executing comprehensive marketing and communications strategies and programs aligned with the Bay Area Division’s revenue and corporate impact strategies.

This includes directly driving and collaborating on the identification, acquisition, cultivation and development of significant corporate relationships to maximize sustained corporate investments in the AHA including sponsorships across multiple consumer and business to business campaigns. The VP will lead the creation of local and regional brand awareness and strategic media relationships with key media outlets, ensuring that all Communications goals, including social media goals, are achieved.

Responsibilities include:

  • In alignment and collaboration with the Bay Area Division team, leads the development and execution of Corporate Relations and Marketing strategies with focused attention on company acquisition and retention, revenue collaboration and mission impact. Directly participates in the ongoing process of identifying, recruiting and activating corporate partnerships including developing and managing a robust portfolio of qualified prospects with focus on solicitation, retention and growth as well as leading and consulting with internal partners on sourced prospects.

  • Leads the strategic development of the Bay Area's Marketing and Communications plans to increase and leverage mission awareness and impact, drive revenue growth, maximize the mutual benefit of the sponsor and AHA and inspire sustained engagement. Includes the Division's plans and strategies for Marketing, Communications, Public Relations, Social Media and Branding. Adjusts strategy and tactics for maximum effectiveness.

  • Manages a high-performing Marketing and Communications team of two direct reports where personal accountability and interdependent collaboration are understood to be required for success.

  • Analyzes and monitors performance of initiatives and sponsor satisfaction for continual optimization.

  • Serves as the Division's liaison with Affiliate and National Center on sponsorship opportunities related to commercial and emerging strategies.

  • Provides subject matter expertise, coaching, and monitoring of corporate sponsorships including the renewal and acquisition of participating Companies and Sponsorship to maximize growth and quality account management. Remains current with business and sponsorship industry trends.

  • Regularly evaluates and reports on campaign progress utilizing the campaign management tools and reporting systems available. Ensures the integrity and security of donor information and adheres to established policies and procedures.

  • Operates in accordance with the AHA's Fiscal Standard policies and all applicable laws, regulations, policies and standards.

Qualifications

  • Minimum of 5 years’ marketing and business development leadership experience in a comparable non-profit or sales organization

  • Experience recruiting, engaging and activating executive level corporate volunteers

  • Demonstrated track record in building effective teams of staff and volunteers

  • Demonstrated track record in setting and achieving aggressive goals on a sustained basis.

  • Ability to influence others to action through creating a shared vision and sense of ownership and personal accountability.

  • Ability to credibly establish and execute a strategic plan across functional areas and disciplines in a complex and highly dynamic environment, effectively translating strategies to measurable goals and plans.

  • Proven ability to think strategically, analyze market data, identify key trends and have participated in the strategy development and execution of initiatives to achieve fundraising and operational goals.

  • Bachelor’s Degree in Marketing, Communications, Business Administration or related field.

At the American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

This Western States Affiliate position is eligible for the Employee Referral Program. Please contact HR for details .

Requisition ID 2019-3916

Job Family Group Marketing & Communications

Job Category Marketing/Communications