American Heart Association Director,Events Marketing in Oakland, California
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
This opportunity is ideal for a creative events-based marketing professional who thrives in creating exceptional customer experiences to inspire passion for making longer, healthier lives possible. The Director, Events Marketing is an integral member of our growing Bay Area Division. Under broad supervision, the Director is responsible for the design, development and execution of events marketing collatoral and related projects that maximize opportunities to secure new business, retain and grow accounts and develop significant corporate relationships. Collaborates with internal and external partners on communications, events marketing materials, budget management and sponsorship deliverables.
Designs, develops, implements and evaluates marketing collatoral for assigned events and sponsorship deliverables that drive revenue and brand recognition. In collaboration with internal partners, assesses desired objectives and designs and develops materials and presentations to meet those objectives in a compelling way.
Develops and produces presentations, concept briefs, videos, social media activation, sponsorship proposals and activation plans, materials and collateral, signage.
Serves as division lead for branding strategies and compliance related to special events.
In collaboration with internal partners, recruits, prepares and manages volunteer speakers. Prepares scripts for assigned speakers and events.
Manages and coordinates assigned projects, ensuring that all work products adhere to AHA policies and guidelines. Coordinates resources and communication to ensure that all internal and external stakeholders are informed and involved as needed for optimal achievement of project deliverables.
Develops schedule, plans strategy, and executes against timeline for meeting deadlines. Develops staffing plans and writes staffing guides for assigned events.
Develops, tracks and adheres to event budget.
Continuously aligns priorities with broader division and affiliate goals and regularly communicates progress towards objectives with direct reports, peers and management.
Ensures accuracy and adherence to current policies and practices of the AHA as they relate to fiscal and event financials.
Qualifications include five years’ or more experience that include:
Demonstrated track record in events-based marketing and communications
Demonstrated ability to organize and manage multiple projects, prioritize tasks and meet deadlines with proactive communication, thorough planning and execution and allocating/providing resources, additional support or training.
Highly effective interpersonal and communication skills. Ability to consistently maintain a professional, calm and friendly manner in creating positive customer experiences externally and internally.
Proven problem-solving skills with the ability to identify potential issues that may impact organizational productivity and/or compliance and address proactively and timely.
Effective project management and event management skills in a dynamic environment with multiple stakeholders.
Experience in positively managing change including anticipating and championing organizational change, creating contingency plans, proactively considering short-term and long-term impact.
Experience in negotiating services and managing service level agreements.
Advanced proficiency in Microsoft Office applications with experience in graphic design.
Knowledge of the AHA’s standards and procedures.
Experience with sales or fundraising strategies
Experience managing staff and volunteers
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
This position is eligible for the AHA's Employee Referral Program. Please refer to Western States Human Resources for details.
Requisition ID 2019-4780
Job Family Group Fundraising/Direct Sales
Job Category Marketing/Communications