American Heart Association Health Strategies Director - Communications & Community Impact in North Augusta, South Carolina
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The AHA is deeply committed to turning the tide of health inequity and addressing the underlying root causes of ill health. We are guided by our 2020 Impact Goal to improve the cardiovascular health of all Americans by 20% and to reduce deaths from cardiovascular disease and stroke by 20% by 2020. We are behind in our goal and have achieved only 4% improvement in overall health and we are only trending towards 15% of the mortality goal. And significant disparities exist. Communities of color, of various ethnic backgrounds, religions, sexual orientation, or with limited English proficiency have less access to care, receive different care and often have worse health than those who are white. Where you live, work, learn, play and pray – and all the many complex social factors within those locations – greatly impact our health.
Our 2030 strategic value proposition further cements the AHA’s commitment to equity when we state that we will be a catalyst to achieving maximum impact in equitable health. We will strive for every member of our community to achieve well-being, supported by the places they live, learn, work, play, pray, and heal.
The American Heart Association (AHA) has an excellent opportunity for a Health Strategies Director – Communications & Community Impact based in our North Augusta, SC office and serving the overall Central Savannah River Area (CSRA).
- Elevate the visibility of the AHA in the Community: The Director will work in coordination with volunteers to strategize, develop, and implement marketing and public relations activities in targeted markets through diverse audiences, specifically:
o Produce various marketing collateral and communication pieces (such as key messaging, scripts, advertisements, fact sheets, brochures); promote AHA events, market health priorities, campaigns, and volunteers through local publications, broadcast and online channels;
o Manage media relationships in CSRA, write and distribute press releases and other communications materials and secure media partners around events and initiatives
o Manage and implement key strategies around health promotion on CSRA social media sites. This includes crafting messaging and creative elements.
o Support sponsor activation plans around key health priorities for top-level cause and event sponsors; and maintain the integrity of the brand and identify of the AHA by developing and/or reviewing/editing various marketing or print materials. Provide media ROI (Return on Investment) reports to internal and external partners for key events.
Support Blood Pressure & Cholesterol Improvement: The Director will work with healthcare providers to ensure best practices for treatment of patients through initiatives and programs including but not limited to: Target: BP™ and Check. Change. Control. CHOLESTEROL™. S/he will consult with clinical staff for data entry, data reporting, compliance issues, and strategies for improved patient outcomes.
Engage & Empower Volunteers: The Director will be accountable for the recruitment and management of volunteer networks in the market. S/he will build a network of meaningful volunteer partnerships to advance the mission. S/he will provide timely direction, meaningful opportunities, resources and recognition to volunteers while at the same time relying on their expertise, abilities and willingness to leverage their networks to drive the goals of the organization. S/he will hold each other accountable, both volunteers and staff, while being accessible and build collaborative staff-volunteer partnerships that are based on a foundation of mutual trust.
Initiate a Collective Impact Plan: In conjunction with community partners and focusing on eliminating health disparities, the Director will initiate an assessment of the community health needs in the local market with a focus on eliminating health disparities and achieving health equity.
Knowledge of variety of mass and alternative media and principles of journalism including news gathering, interviewing, writing and editing
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, and marketing and business communications
Knowledge of social media platforms and campaign creation. Knowledge of design software and video editing programs a plus.
Demonstrated excellence in written communication skills, including news, business, social media and persuasive writing
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff
Demonstrated strategic thinking skills in assessing the local market environment and available resources to successfully implement new and existing programs.
Proven ability to recruit, mobilize and manage volunteers, including C-suite level executives.
Demonstrated ability to manage large projects and events ensuring deadline compliance.
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communication projects and programs from inception through completion
Bachelor’s degree from an accredited university preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full-time year of higher education#LI-AS1
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2018-3239
Job Locations US-SC-North Augusta
Job Family Group Health Strategies & Programs
Job Category Marketing/Communications