American Heart Association Director of Communications, Marketing in Houston, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
As the Director of Communications Marketing for the Greater Houston region you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications and marketing support.
Responsibilities involve working with the Senior Director of Communications, the Director of Media Relations, staff and volunteers to create and execute strategic marketing campaigns and deliverables to support major fundraising events; to develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events. This position offices in Houston and requires ability to travel regularly in the territory, with occasional overnight travel.
Essential Job Duties:
Responsible for creating, implementing and measuring the success of a comprehensive marketing and promotional program that will enhance the market’s image and position within the marketplace and the public. Develop short- and long-term plans and budgets for the marketing and sponsorship programs and its activities, monitor progress, assure adherence and evaluate performance. This should include specific awareness- and sales-driven strategy for events, as well as mission priorities. Working with the Director of Media Relations/Public Affairs implements awareness campaigns on topics such as acute event and women and heart disease; works collaboratively with other key market staff to develop integrated approach to such campaigns.
Coordinate and maintain responsibility for all market print and electronic materials and branding such as letterhead, use of logo, brochures, etc. Works with staff to assure that branding guidelines are followed locally.
Works with Senior Director and/or VP to manage local paid advertising projects, including third party media sponsorships. Control budgets and allocate resources amongst projects.
Secures media participation in support of AHA events. Includes development of media sponsorship proposals and securing media sponsorships as appropriate, working with the Sr. Director to add continued value and to build media relationships.
Ensure that the market regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends to keep informed of developments in the fields of marketing, communications and not-for-profit management and governance and use this information to help the market operate with initiative promotions and innovation.
Leads projects as assigned, such as collective impact marketing projects and promotions for special events.
Develop and manage content for social media platforms, including strategy, content creation and monitoring.
Work closely with the development team to support the team in meeting its objectives by providing appropriate tools, materials and presentations.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications function.
Plan and execute campaigns for event promotion, including producing ideas for promotional events or activities and organizing them efficiently. Should monitor progress and submit performance reports and ROI reports for marketing, advertising and sponsorship activities.
Responsible with others for producing content for the market’s online presence and social media accounts.
Works with Senior Director and/or VP to manage local crises or sensitive issues.
Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
Manages and implements other projects as identified by the Senior Director.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree from an accredited university in marketing, public relations, or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1½ years’ experience equates to 1 full time year of higher education.
Must have at least 3 years of experience in marketing, marketing communications, or public relations. This experience may also count toward satisfying the educational requirement. Nonprofit and/or agency experience preferred.
Solid understanding of strategic marketing planning and implementation.
Proven ability to develop and implement marketing plans, including email, digital and social media campaigns.
Previous experience executing results-driven marketing plans and demonstrated ROI.
Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. Experience with AP Style preferred.
Ability to create sponsor ROI materials and experience in managing/directing external creative agencies to develop event collateral.
Design capabilities and knowledge of InDesign a plus.
Bilingual (Spanish/English) a plus.
Must have at least intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred. These skills are subject to testing.
Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.
Must have strong organizational skills.
Must have the ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
Must be at least 18 years old.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4378
Job Family Group Marketing & Communications
Job Category Marketing/Communications