American Heart Association - Communications & Marketing Jobs

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American Heart Association Search Engine Optimization Specialist in Dallas, Texas


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


The American Heart Association has an excellent opportunity for a Search Engine Optimization Specialist in our Digital Marketing & Content Syndication department based out of our National Center office located in Dallas, TX!

This individual will be responsible for serving as internal SEO expert, establishing and communicating SEO best practices as well as consulting on key changes. Responsible for managing a large website portfolio with development techniques and best practices for SEO strategies. Responsible for interpreting digital analytics from search engines and other tools to inform decisions in content creation while enhancing user experiences and increasing site traffic and engagement.

  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic

  • Monitor website performance and rankings in SERP. Pull analytics report and provide actionable insights and keyword opportunities for content creators

  • Perform various types of SEO audits and competitive analysis to identify new competitors and top converting keywords

  • Work with marketing teams, copywriters and copy editors to optimize web copy to support SEO strategies and goals

  • Use various tools like, SEM Rush, Google Analytics, Search Console, Screaming Frog, etc. to develop recommendations for increasing web traffic

  • Audit and grow backlink profile and develop link building strategy


  • Bachelor’s Degree or equivalent work experience

  • At least five (5) years of relevant experience

  • Digital marketing experience

  • Expert knowledge of SEO & SEM

  • Excellent writing and presentations skills

  • Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Search Console and SEO tools

  • Strong analytical skills and data-driven thinking

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2019-3811

Job Family Group Marketing & Communications

Job Category Marketing/Communications

American Heart Association
Equal Opportunity Employer