American Heart Association - Communications & Marketing Jobs

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American Heart Association RQI Partners - Digital Marketing Manager in Dallas, Texas

Overview

Digital Marketing Manager

Dallas, TX

Company Overview

“RQI Partners, LLC is a partnership between the American Heart Association and Laerdal Medical. Our company is focused on delivering innovative resuscitation solutions that support our vision to eliminate preventable and unexpected cardiac arrest deaths.

We are passionate about, and dedicated to, helping save lives through programs, products and solutions that are grounded in evidence-based science and educational principles. RQI Partners is committed to continuous learning and a passion for excellence; therefore, we are designing resuscitation quality improvement systems that will dramatically enhance patient outcomes across healthcare systems. We are creating a new standard of care that shifts resuscitation practice from course completion to everyday competence.”

Responsibilities

Position Overview:

  • Responsible for strategy and implementation of digital marketing and social media for the RQI Partners portfolio of Resuscitation Quality Improvement programs, with the objective of building brand, positioning, education, sales enablement, demand generation and customer success

  • Maintain deep understanding of the market and a discipline of customer knowledge and empathy with a focus on the customer’s clinical quality and competency needs

  • Contribute to the readiness and success of sales channels and enhance the impact of RQI for hospitals and health systems to save more lives

Accountable for:

  • Search Engine Optimization (SEO), Pay-Per-Click (PPC), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Email Marketing (EM)

  • Optimize and manage the RQI partners web properties, social media channels, Pardot databases and Pardot integration with Salesforce.

  • Manage a robust calendar of national and regional lead generation and nurturing campaigns to produce marketing-qualified leads, acquire and support customers and reach enrollment goals

  • Regional digital marketing and social media strategies to support local networks and user communities

  • Maintain internal relationships and collaboration for the successful development, representation, market introduction and promotion of the RQI program portfolio for pre-hospital and hospital markets and recognition of RQI accounts

Qualifications

  • Bachelor’s Degree required in a relevant subject – eg business or marketing

  • Minimum of 3 year’s experience with Pardot or Marketo marketing technology

  • Experience in a marketing role in a Salesforce environment

  • Minimum 5 year’s experience in product management, marketing or related area

  • Experience in the hospital or healthcare market

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2019-5135

Job Family Group Marketing & Communications

Job Category Marketing/Communications

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