American Heart Association Marketing Manager - Emergency Cardiovascular Care in Dallas, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Association has an excellent opportunity for a Marketing Manager in our Emergency Cardiovascular Care department based out of our National Center office located in Dallas, TX! This individual will be responsible for developing and implementing a marketing strategy for assigned products/programs. Responsible for developing marketing campaigns, and initiatives, finding collaborative opportunities, building partnerships, aligning brand structure and guidelines, and maintaining internal and external-facing marketing mediums, including online strategy, website development, content management, marketing automation tools and conference/tradeshow presence.
Creates, manages and executes marketing plans for assigned programs such as internal communications, consumer marketing, web and social media marketing
Manages the development of marketing collateral across digital/interactive/experiential, social media, webinars and live events
Proven track-record of creating and managing targeted campaigns (drip campaigns, retargeting, funnel and sales journey) by creating compelling content and templates delivered through automation tools and CRM.
Designs and compiles materials for online publications
Provides marketing expertise to a product development process, including product management
Manages vendor/agency relationships to ensure effective execution and timely delivery of program components
Partners and executes projects with existing AHA programs and initiatives
Facilitates marketing campaign prioritization in collaboration with internal stakeholders and establishes long-term integrated marketing plans aligned to the unique needs of the program
Manages content development for social media, blogs and web assets
Collaborates with other AHA departments on reporting and status updates that will provide visibility into marketing campaign results and measure effectiveness (including lead generation, opportunity creation, pipeline contribution and ROI of marketing efforts within the program)
Supports sales teams through program support, sales collateral, campaign creation and funnel development
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management
At least five (5) years of experience managing marketing programs involving integrated marketing and communications
Experience with eCommerce marketing a plus
Web content management (CMS), A/B testing and CRM platforms (MS Dynamics/Salesforce, Oracle and Sitecore) experience a plus
Experience with marketing automation tools and software (ExactTarget/Pardot, Marketo, Eloqua, Constant Contact, HubSpot) a plus
Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, email marketing, digital advertising and social media
Must speak fluent analytics, with the ability to make data-based decisions
Excellent project management skills
Excellent organizational skills
Ability to travel up to 20% local and overnight stay
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4763
Job Family Group Marketing & Communications
Job Category Marketing/Communications
Location: Dallas, TX