American Heart Association Digital User Experience Designer in Dallas, Texas


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


The American Heart Association has an excellent opportunity for a Digital User Experience Designer based out of our National Center office located in Dallas, TX! This individual will be responsible for setting and executing the user experience vision for digital projects and properties in ECC. Responsible for collaborating with team members to gain a deep understanding of business objectives and audience, gather digital experience requirements, goals and user needs for both established properties and project-specific efforts. Also, responsible for developing high-fidelity prototypes that demonstrate a best-in-class user experience, based on research and testing.

Essential Job Duties

  • Drive the creative and user experience vision for digital projects and ECC properties.

  • Work with design, marketing, content, development, digital operations, external vendors and partners to execute the digital user experience vision.

  • Partner with marketing, sales, customer service and project stakeholders to understand business goals and current user behaviors, identify opportunities in existing applications/sites and recommend feasible solutions.

  • Create application prototypes and specifications appropriate for requirements, presentations and user testing.

  • Design data-driven information architecture.

  • Lead research efforts into digital user experience such as designing and conducting user studies to validate design strategies, A/B testing, competitor analysis, user research, and more.

  • Collaborate with agency, in-house business analysts and development teams to define project goals and requirements.

  • Conduct or facilitate content audits and inventories.

  • Create and maintain user experience guidelines for various digital properties based on best practice and research. Provide updates and training as needed.


  • Demonstrable experience solving a range of digital user experience problems for a variety of audience types

  • Experience working with cross-functional project teams including researchers, designers, developers, business stakeholders and data analysts

  • Experience with best practices for information architecture and interaction design, user-centered design process, design thinking practices, and user experience principles and techniques

  • Experience leading user research, content testing, and usability testing sessions, synthesizing findings and translating them to actionable tactics

  • Experience working with both Agile and Waterfall project management methodologies

  • Ability to communicate and present to C-Level executives and business stakeholders at all levels

  • Excellent interpersonal and analytical skills, including multi-tasking on multiple projects simultaneously

  • Excellent verbal and written communication skills

  • Ability to work independently and as part of collaborative project teams

  • Minimal travel, local only

Preferred Qualifications:

  • Experience with a variety of digital measurement and analysis tools, including Google Analytics 360

  • Familiarity with PHP, HTML5, CSS3, Javascript, and Bootstrap

  • Familiarity with Sitecore, Magento, and Learning Management Systems

  • Proficiency in Axure, Adobe XD, Sketch, or InVision

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3284

Job Family Group Marketing & Communications

Job Category Marketing/Communications