American Heart Association Digital Designer in Dallas, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The Digital Designer reports to the VP, Field Campaign and works closely with the national event leads of the Kids Heart Challenge, Heart Walk, Heart Ball, Go Red for Women, and American Heart Challenge to develop and execute brand strategy through visual design and copy.
The Digital Designer is responsible for delivering effective, inspiring, on-brand, and on-strategy marketing for websites, web pages, product graphics, email promotions and templates, social media graphics, digital marketing collateral, and banner ads.
Design and produce marketing for websites, graphics, web logos, social media content and banners, static and rich banner ads, digital marketing collateral, email campaigns, and email While some projects may require directing external resources, the role is expected to be hands-on from initial concepting through final design and ongoing modifications.
Translate product positioning, existing research, and offline/online Marketing strategies into effective
Proactively identify emerging trends, recommend critical strategies to reach the target audience, and be a strategic partner from the onset of each project
Work with event field team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.
Take existing collateral and materials to create and maintain dynamic digital hubs for both internal and external stakeholders
Deliver targeted and compelling storytelling through both visual design and copy
Work with digital marketing team to translate and create marketing requirements into compelling, appropriate campaigns and
Create voice and tone for campaigns and bring those brands to life for a wide range of target audiences
Translate wireframes into simple, easy-to-use User
Ensure consistency of brand and creative across digital customer touch
Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline
Other duties as assigned
Bachelor’s degree in advertising, marketing, graphic arts or related
Minimum 5 years successful professional digital marketing experience, preferably at a digital agency or in- house Web team for a product-driven
Strong portfolio of design work, showing solution to business problems through effective
Ability to demonstrate the breadth of a specific design campaign, including initial strategy, all of the final supporting creative (print, web, social, etc.), measurable results (reach, impressions, etc.), key learnings, and modifications made along the way
Able to present concepts and lead internal teams to the correct
Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, FTP, web design and development principles
Diverse portfolio of experience including (but not limited to) retail, e-commerce, fundraising/development, issue-based and advertising campaigns, etc.
Experience designing campaigns for a variety of target audiences is essential. Experience creating campaigns targeting kids and parents is a plus.
Deep knowledge with Web design processes
Strong work ethic and personal accountability
Impeccable attention to detail
Ability to balance multiple projects and meet aggressive deadlines
Good interpersonal skills
Proficient with Adobe Creative Suite products, Photoshop in particular
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4234
Job Family Group Marketing & Communications
Job Category Marketing/Communications