American Heart Association Digital Content Manager in Dallas, Texas


Are you ready to join an organization where you can make an extraordinary impact everyday?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

The American Heart Association (AHA) has an excellent opportunity fo r a Digital Content Manager a t our office located in Dallas, TX.

In this role, you will be responsible for developing, writing and modifying original content for patient portal, websites, digital newsletters, and interactive digital health tools on the American Heart Association web properties and for direct to consumer communications. Responsible for building and managing relationships with content providers in the AHA Office of Science, external submissions and contracted writers. Responsible for ensuring compliance with internal and external science reviews.


Here are some of the essential job duties:

  • Develops, edits and modifies high quality original content for use on web properties and via a variety of digital assets which may include digital magazines, interactive tools, apps, blogs, patient forums and videos. Ensures messaging and digital content aligns with the assigned Portfolio strategy and vision.

  • Works in close collaboration and consultation with Digital Creative Manager and Senior Product Manager to enhance accessibility, engagement and content delivery via digital asset. Ensures content aligns with digital engagement and campaign goals.

  • Serves as content expert ensuring rapid translation of science, research, scientific guidelines and statements into consumer accessible language and for digital media. Ensures Scientific statements are reviewed by Science & Medicine Advisor, volunteer Science reviewers or related approver.

  • Builds and maintains effective working relationships with staff, volunteers, writers, editors, and other digital support professionals (including vendors) engaging in digital content development and online program participation.

  • Regularly monitors digital trends and results. Performs digital content audits; prepares and presents digital content gap analysis to increase and improve inventory of digital content.

  • May align workflow and production review by Portfolio to ensure delivered materials meet deadlines, content quality and audience requirements. Provides content support for proposal development to acquire or renew potential and existing sponsors. Understands, interprets and communicates digital capabilities/limitations to Portfolio teams. Ensures the AHA is meeting contractual obligations.


Want to help get your resume to the top? We are looking for your expertise in the following areas.

  • Bachelor’s Degree in Business Administration / Public Health/ and or Marketing and Communications Degree

  • Minimum two years of experience in the related field

  • Minimum five years of experienced in digital content creation and digital project management

  • Advanced computer literacy (All MS Office products, Internet Explorer and other browsers, and previous experience with a content management system)

  • Knowledge of digital publication and production process.

  • Ability to recognize and recommend digital content enhancements for accessibility and engagement

  • Strong verbal and written communication skills for various settings: vendors, sponsors, internal groups, and writing for the digital audience

Here are the preferred experience:

  • Ability and motivation to learn and use new software applications and other Web-related skills

  • Ability to learn and adapt quickly to new technologies and opportunities

  • Ability to self-direct daily activities and set priorities

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3010

Job Family Group Marketing & Communications

Job Category Marketing/Communications