American Heart Association Digital Asset Manager in Dallas, Texas


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


The American Heart Association (AHA) has an excellent opportunity for Digital Asset Manager at our office located in Dallas, TX.

In this role, you will be responsible for supporting development of the assigned Portfolio(s) product offerings; deploying and managing digital asset in the field; and ensuring engagement with digital asset among target market or audience. Drives achievement of positioning and health impact goals. Responsible for cultivating and managing relationships with multiple external partners and with AHA cross-functional business units to integrate initiatives around digital asset(s).

Minimum Qualifications:

  • Manages assigned digital assets and their requirements to drive Portfolio health impact goals and align with assigned digital asset line. Integrates digital assets with appropriate Portfolio strategies to transform independent components into cohesive and synergistic initiatives.

  • Supports execution of digital asset content, design, modification, timeline, action steps. Ensures vendors and consultants deliver final asset or component. Monitors and reports status and recommends any course corrections to ensure timely delivery, deployment and management/maintenance of digital assets according to plans and within budget.

  • Schedules and delivers final digital asset to key stakeholders; develops and delivers technical requirements, instructions or key communications for successful launch and deployment/ongoing maintenance

  • Creates prototype, testing plan or evaluation of digital asset for key stakeholders. Partners with appropriate technology resources internally or externally to ensure the product/asset meets Portfolio requirements.

  • Collaborates and consults with Portfolio Lead/s, Product Planning, Creative and Digital Content Management to identify assigned product modifications, or enhancements.

  • Prepares and submits budget documents as requested to report on restricted funding utilized for product development.

Minimum Qualifications:

  • Bachelors Degree or any related work experience in Business administration, healthcare administration, marketing/brand management

  • Two years of experience in content development, product/program development, multimedia publishing, production and/or marketing/communications campaigns and promotions

  • Experience leading multiple and varied program/product development projects including establishing and managing program/product life-cycle

  • Experience with Website, interactive/online media, mobile application development and maintenance

  • Experience in program/product delivery including integration of print, digital and direct to consumer

  • Experience with engaging volunteers and consultants/vendors in program/product development process

  • Ability to conceptualize new approaches to program/product design and delivery

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3032

Job Family Group Marketing & Communications

Job Category Marketing/Communications