American Heart Association Creative Manager in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association (AHA) has an excellent opportunity for a Creative Manager at our office located in Dallas, TX.

In this role, you will be responsible for managing creative brief fulfillment for product development within the Integrated Programs and Asset Development (IPAD) team. Responsible for executing on creative briefs, either internally or externally, to meet the needs of integrated program development, digital asset development, digital marketing, social media, events and promotions, and email marketing. Responsible for determining modifications to creative briefs and media stewardship based on data-driven outcomes.

Here are some of the essential job duties:

  • Manages concept and oversees development of artwork or other visual assets for assigned product or marketing campaign. Executes fulfillment of creative briefs through inclusion and review with Master Brand and/or Agency to execution in print products, event collateral, digital assets or direct marketing. Ensures creative briefs are clear and align with Product/Asset, Marketing Campaign, Communications and Portfolio strategy; with Sponsor’s deliverables in mind; when applicable.

  • Drives design philosophy and provides thought leadership on assigned product/asset or marketing plan to usage of new creative tools and techniques. Art directs and coordinates design, photography and illustration through Agency of Record or AHA’s Design Studio.

  • Manages creative resources to balance and prioritize workflow, ensuring that assignments are delivered on schedule and within budget. Facilitates creative reviews with necessary stakeholders. Performs final reviews to ensure creative, media, and/or social media activities deliver on strategy, in brand voice, look and feel.

  • Evaluates and guides enhancements to product/asset or visual design based on market analytics, research and trends. Facilitates feedback with Marketing or Product Development Planning teams.

  • Provides creative asset inventory management, evaluates system and leads changes to ensure appropriate protection and improvements. Provides recommendations for storing department’s creative assets on SharePoint site and enhances searchability.

  • Considers and provides solutions to creative or design challenges. Reviews all product designs to ensure compliance with AHA branding strategy and sponsor requirements.

  • Assimilates IPAD creative schedule with department priorities and in consultation with Master Brand/Agency for creative management and planning needs on print products, event collateral, digital assets or direct marketing.

Qualifications

Want to help get your resume to the top? We are looking for your expertise in the following areas.

  • Bachelor’s Degree in Marketing, Communications or related equivalent work experience or equivalent work experience

  • Minimum five years of experience in the related field

  • Creative design, digital graphics or creative services management experience as member of marketing communications or product development team

  • Experience in marketing (including digital), PR, promotions, communications, social media, or combination

  • Excellent communication and presentation skills (written and oral) with an ability to adapt communication style to different audiences

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3317

Job Family Group Marketing & Communications

Job Category Marketing/Communications