American Heart Association Associate Marketing Manager - Emergency Cardiovascular Care in Dallas, Texas

Overview

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.

Responsibilities

The American Heart Association has a great opportunity for an Associate Marketing Manager in our Emergency Cardiovascular Care department based out of our National Center office located in Dallas, TX! The Associate Marketing Manager, ECC, is responsible for being a key contributor to the support and execution of annual marketing plans for assigned key segments. The Associate Marketing Manager gains broad exposure to all functional activities for ECC, including Product Development, Advertising, Promotion, New Products, Sales, Distribution, and Finance

  • Product Management: Assist Marketing team in management of assigned products and programs to ensure the vitality of the portfolio. In this role the AMM will serve as the liaison to marketing, field operations, product development and the supply chain.Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities. Assist in management of new product launches supporting growth

  • Tradeshow Management: Manage the schedule, exhibit booth and attend key healthcare related tradeshows

  • Advertising Management: Work with marketing teams and vendors, to manage the advertising vendor contracts and to work the AHA design department to ensure vendor is provided with art for media placements

  • Analytics: Accurately uses a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities

  • Competitor Analysis: Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors

  • Assist in writing Healthcare marketing copy (flyers, ads, descriptions, program insertions)

  • Submitting Healthcare Social Media content to Comm. Mgr., ensuring it's released according to deadlines Preparing product announcements, FAQs for hand off to Communications Manager

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

  • Bachelor's degree from four-year college or university

  • At least two years marketing experience

  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information

  • Strong writing, presentation and verbal communication skills

  • Ability to travel 20% local and overnight stay

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife EOE Minorities/Females/Protected Veterans/Persons with Disabilities

Requisition ID 2018-3356

Job Family Group Marketing & Communications

Job Category Marketing/Communications