American Heart Association - Communications & Marketing Jobs

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Job Information

American Heart Association Associate Digital Marketing Manager in Dallas, Texas

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association has an excellent opportunity for an Associate Digital Marketing Manager in our Emergency Cardiovascular Care department based out of our National Center office located in Dallas, TX!

The Associate Digital Marketing Manager, ECC, is responsible forexecuting digital strategies and content to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. This role supports ECC’s digital products and content across multiple websites and coordinates digital initiatives across multiple teams. The Associate Marketing Manager also assists ECC’s Digital Marketing, ecommerce, Marketing Communications, and product marketing teams with SEO, agency coordination, eProduct marketing, and web analytics and reporting. The person in this role gains exposure to and must be able to work collaboratively with many different internal and external teams including communications, customer support, global operations, ecommerce, science, product development, sales, business technology, agency partners, and technology vendors.

Key responsibilities:

  • Support internal and external teams in executing customer experience enhancements and content initiatives on ECC websites

  • Work cooperatively with CPR & First Aid marketing & communications teams to implement overall branding initiatives and integrate product offerings into ECC web properties

  • Participate on cross-functional project teams as Digital Marketing representative and support ECC product, site, and technology projects

  • Work with internal and agency teams to execute SEO/PPC campaigns for CPR & First Aid products and coordinate updates to tracking/reporting strategy as needed

  • Manage SEO reporting for multiple websites, assist content owners in identifying SEO opportunities, and coordinate technical and content updates to support SEO strategies

  • Pull reports to analyze marketing activities and content performance using Google Analytics and other reporting sources. Distill key insights and trends, establish KPIs and develop reporting as needed

  • Coordinate communications and sales support for eLearning customers and support eLearning course launches

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

  • Bachelor's degree from four-year college or university and a minimum of two years marketing experience, or equivalent work experience

  • Proven experience creating and optimizing content for digital channels with a focus on SEO, increased engagement, and conversion (social media, email, blogs, websites, and PPC)

  • Experience with web content production and management, as well as web design and development processes

  • Familiarity with digital marketing strategies, plan development and campaign implementation across channels and tactics (SEO/SEM, display, email, social, blogging, mobile)

  • Familiarity with marketing and web reporting, data, and analytics

  • Above-average attention to detail and strong organizational and planning skills with the ability to manage multiple projects and priorities

  • Excellent verbal and written communication skills and the ability to work and communicate effectively with all levels of AHA employees and management

  • Self-motivated and comfortable working both independently and as part of collaborative project teams

Preferred Experience:

  • Hands-on training or experience with a variety of tools for publishing, monitoring, tagging and analyzing marketing efforts (Google Analytics, Sitecore, Wordpress, Pardot, Tableau, Brightedge, etc.)

  • Background in internal and/or external client and vendor management

  • Familiarity with ecommerce best practices and marketing strategies

  • Familiarity with mobile marketing and reporting

Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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EOE Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 1 week ago (1/9/2020 4:36 PM)

Requisition ID 2019-5552

Job Family Group Marketing & Communications

Job Category Marketing/Communications

Location: Dallas, TX

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