American Heart Association Communications & Marketing Director in Arlington, Virginia
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Association (AHA) has an excellent opportunity for a Communications and Marketing Director, in Arlington, VA.
This position is responsible for implementing marketing and public relations activities of the American Heart Association in specified geographical areas. The Marketing and Communications Director, in conjunction with the Sr. Director, provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science and garners increased visibility for the association’s cause initiatives, programs and events through external and internal marketing activities and programs.
In conjunction with field staff and volunteers, develops and implements marketing and public relations activities in targeted markets through targeted audiences.
Collaborates across Health Strategies to activate and drive visibility for mission programming in the Greater Washington Region.
Works ED/VP of Development to ensure effective local implementation of field-related marketing activities, and maintains regular communications with internal and external partners and the Greater Washington Region Board of Directors.
Collaborates with Development staff to develop sponsor activation plans for top-level cause and event sponsors.
Promotes through traditional and social media local activities related to AHA Causes, Fundraising events, Advocacy, Multi-cultural Health, and Quality Systems Initiatives through consumer, local healthcare trade, and local medical publications, broadcast and online channels.
Assists in establishing strategy for reaching diverse audiences with the association’s key messages and cause initiatives.
Serves as marketing consultant to field staff and volunteers for specific event program and cause initiative promotion.
Cultivate, influence and manage key volunteer partnerships to accomplish specific strategies in targeted communities.
Recruit, train, and effectively utilize volunteers to represent the AHA/ASA on with the media, on committees, task forces and coalitions as needed in targeted communities.
Direct volunteers in the facilitation and/or implementation of key initiatives and programs in targeted communities.
Serve as liaison between affiliate staff and survivor and expert spokespeople, as well as communications volunteers and sponsor contacts, to maximize communication and coordination of efforts.
Drives awareness and engages the community to take action in support of AHA’s mission.
Provides MarCom-related ROI information for key sponsorships and local volunteers like the Board/ELTs
Provides market research and analysis to develop strategy for cause/marketing and public relations activities
Coordinates, in conjunction with National Center and Affiliate communications and marketing staff, marketing-related promotions, mailings, distribution and reporting
Manages local social media presence, including managing social media volunteers/administrators and event-specific promotion
Identifies, recruits, and trains volunteers who can serve as media and cause spokespersons and ambassadors
Produces various marketing collateral materials and internal communication pieces, such as advertisements, fact sheets, brochures, posters, messaging for social and digital platforms, and scripts for presentations
Maintains the integrity of the brand and the identity of the American Heart Association by developing and/or reviewing/editing various marketing or print materials
Alerts field staff about cause/marketing activities as appropriate
Other duties and projects may be assigned to the role, which provide general assistance as needed to support the mission of the American Heart Association
Knowledge of variety of mass and alternative media and principles of journalism including news gathering, interviewing, writing and editing
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics
of public relations, promotion, and marketing and business communications
Demonstrated excellence in written communication skills, including news, business, social media and persuasive writing
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communication projects and programs from inception through completion
Knowledge of the principles and practices of strategic planning, budgeting, and managing work
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure
Ability to handle negotiation and work in a team environment
Ability to demonstrate good organizational skills and the ability to plan and act independently on projects with minimal supervision
Ability to conceptualize and reason through problems to workable solutions
Ability to work in a fast-paced environment and, as needed, outside standard business hours
Some travel required to secondary markets, as well as in-person meetings within MAA
Want to help get your resume to the top? Take a look at the experience we require :
BA/BS in journalism, mass or broadcast communications, English, health promotion or equivalent experience
Can this be 3-5 years’ experience in communications, marketing, public relations, advertising or related field
Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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Job Family Group Marketing & Communications
Job Category Marketing/Communications